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Our Campaign

FairCharge is a new national campaign to make sure that we harness the tremendous environmental, economic and social benefits of the EV revolution.

Spearheaded by long-term transport campaigner, electric car ambassador and automotive journalist, Quentin Willson, FairCharge will push the critical issues of charging cost, infrastructure, charging times, battery range, and wider EV access to the forefront of the political agenda. 

Our first focus is on tackling the illogical VAT policy where EV drivers without home-charging pay four times more for their electricity from public on-street networks. This isn't just unfair, it's a policy mistake that will hinder EV take-up. FairCharge must have a voice in future electrification policy decisions. 

Why do we need to do this?

If we don't push electrification forward now the UK could lose out on trillions of pounds in economic activity, millions of jobs, the opportunity for huge social regeneration - and critically - the ability to retain our vital motor industry that will otherwise move overseas to other countries with both battery production and government support. The UK has one of the best battery ecosystems in the world but we need to make sure our world-class talent is properly funded and supported. This really is a once-in-a-generation opportunity.