Our objectives

To ensure the UK has the right EV-related policies for the environment, economy and drivers. 


To make sure the UK  delivers a future-proofed high-speed public charging network to enable private and business use of EVs and that as many UK drivers as possible have easy and convenient access to a high-speed, high kWh charger.

Make charging costs fair


Charging providers must offer fair and transparent tariffs both for domestic and public charging. If electricity prices aren't fair and competitive, it's possible that charging an EV in some public networks could become as expensive as filling up with petrol or diesel, defeating an important financial benefit of switching to an EV. We must watch prices carefully.


Make EVs accessible

At the moment buying an EV is relatively expensive and is seen by many as the preserve of the relatively affluent. Lower-income families also have a right to zero-emission driving. We want to promote and encourage low-cost funding options for both new and used EVs so they can be driven by the widest range of socio-demographics possible.

Support private EV enterprise

Educate and inform 


To help educate and inform consumers and policymakers in all aspects of EV ownership, dispel myths and promote new incentives to hasten the adoption of EVs by both public and business. 

Empower younger drivers


The Government won't build a charging network on its own and must support private charging providers with expedited planning permissions and concessions on charging builds, equipment, cabling, groundworks and power supplies. Unless private-sector charging networks become financially viable, they won't get built.

Very few young people can drive electric cars because of high insurance. If we don't remove that insurance barrier a generation of drivers won't be able to access EVs. And that generation not only appreciates and admires EVs the most, but they're also the best ambassadors to spread the word. We need more young drivers in electric cars.

 Understanding health benefits

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Apart from improved air quality, driving an electric car may offer other health benefits. FairCharge wants to encourage research into such things as how breaks from charging stops, less cabin noise and gentler range-conscious driving styles, could improve the long-term health of EV drivers.